AI-assisted coding is reshaping Buy vs Build dynamics in media technology. As it becomes easier for media companies to develop their own software solutions and orchestration layers, what should they build themselves, and where do specialist suppliers still bring essential expertise?

In this episode recorded in Amsterdam, DPP Editorial Director Edward Qualtrough speaks with industry experts at IBC 2026. Net Insight Chief Product Officer Larissa Görner discusses opening products through APIs and MCP servers so customers can shape their own workflows. Lyndsay Yerbic of United Talent Agency explores where a talent agency might build bespoke tools — and where specialist AI partners are better placed to help protect clients. Limecraft Founder and Co-CEO, Maarten Verwaest, cautions that faster development and automation make upstream data, intellectual property and quality control more important, not less. And Trint VP of Product, Tessa Kaday, explains how the Story Object Model could help media tools share editorial context and work together across a newsroom workflow — and offers she her views on why it might become normal for your tech solutions to be invisible as customers interact with supplier technologies outside of vendor consoles through their own UI..

Show Notes

DPP Editorial Director, Edward Qualtrough, speaks with:

Larissa Görner — Net Insight, Chief Product Officer [2min 06sec]
Lyndsay Yerbic — UTA, SVP Technology & AI [13min 49sec]
Maarten Verwaest — Limecraft, Founder and Co-CEO [19min 57sec]
Tessa Kaday — Trint, VP of Product [26min 36sec]