Cloud adoption and disrupted relationships
Almost every media company in the world has significant portions of its operations in the cloud. Some are based entirely there, yet still, we know that different parts of the industry are at different levels of cloud maturity. In episode 7 of the DPP podcast, Mark and Rowan summarise the key findings from the DPP's 'The Cloud for Media' series, which explored the rate of cloud adoption across four different parts of the media value chain.
In 2021, the DPP's new series 'The Cloud for Media' investigated the rate of cloud adoption across four specific media worfklows in four reports: